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ICAEW Member Firm • Simon Walker ACA
Client App
Brand Guidelines & Asset System

Cotswold Financial Visual Identity

Derived directly from the official logo: golden Cotswold stone brush work, warm charcoal script, and clear, human chartered accounting.

1. Official Logo Asset

Original logo mark with warm golden circle brush ring and charcoal typography.

Primary Logo (Light Canvas)
Cotswold Financial Logo
Used across all website headers, proposals, and official correspondence.
Inverted Logo (Dark Canvas / Footer Variant)
White typography with golden brush circle for dark headers and footer.

2. Logo Color Palette

Sampled directly from the official logo graphic. Click any hex code to copy.

Cotswold Gold (Brush Ring)

amber-500

Official logo brush stroke ring, vibrant gold accent

Cotswold Amber (Accessible CTA)

amber-600

Primary interactive pill buttons, links, highlights

Countryside Emerald (Contrasting Pop)

emerald-500

Modern contrasting pop, Cotswold hills & growth accent

Deep Cotswold Teal

teal-600

Contrasting watercolor brush depth & shadows

Cotswold Amber Light

amber-50

Pill badge backgrounds, soft card fills

Deep Charcoal (Headings)

cotswold-charcoal

Primary display headings, maximum contrast text

Muted Stone (Body Text)

cotswold-muted

Body paragraphs, subtitles, secondary captions

Luminous White Canvas

white

Pure crisp background canvas & elevated card surfaces

3. Locallive Pill Component Showcase

Clean, modern pill controls and rounded cards adhering to the new palette.

Pill Buttons

Trust Badges

ICAEW Member Firm
Simon Walker ACA Verified

Tactile Stat Card

Food & Drink Gross Profit72.4%+3.1% on target

4. Paint Brush Art Style & Contrasting Color Palette

Echoing the calligraphic gold brush stroke ring in the official logo: authentic paint brush sweeps in Cotswold Gold (#FFBD59) paired with contrasting Countryside Emerald (#10B981) over a pure, luminous white canvas (#FFFFFF).

Fixed Canvas Art: website-background.svg

Gold + Emerald • Bristle Detail • Crisp White Center

Rendered across the entire viewport over pure white. Features expressive, organic brush bristles in Cotswold Gold Amber (#FFBD59) and vibrant Countryside Emerald (#10B981) sweeping from the corners, leaving the center 75% pure luminous white for razor-sharp typography.

Vibrant Brush Stroke Corners → Pure White Center

Tactile Card Art: card-background.svg

Subtle Corner Brush • 2px Gold-Emerald Gradient Border

Layered inside every card container. The center and body remain brilliant white, while the corners catch delicate watercolor and gold brush strokes. Framed with a 2px masked border blending from Cotswold Gold (0% - 55%) into Countryside Emerald (60% - 35%).

Variant Gold-Emerald

Interactive Hover

Texture subtly scales on hover.

Variant Rotated

Dynamic Variety

Rotated per card for natural rhythm.

5. Partner Photography & Family Identity

Authentic, friendly portrait assets of husband-and-wife partners Simon Walker ACA & Tally Walker.

Simon Walker ACA
Practice Principal & Founder

Simon Walker ACA

Chartered Accountant (ACA, ICAEW). Warm, professional, approachable, leading on technical accounting, year-end compliance, and business tax.

Tally Walker
Partner & Client Experience Lead

Tally Walker

Tally Walker

Firm Partner. Warm, friendly, attentive, leading on client relationships, onboarding, communications, and practice operations.

6. Typographic Alignment with the Official Logo

A direct font review against your official logo: pairing organic handwritten brush script with precise geometric sans-serif.

Cotswold Financial LogoOfficial Brand Wordmark & Brush Ring
Dual-Type Hierarchy

The Harmony of Human Warmth & Technical Precision

Your logo succeeds because of its beautiful visual tension: the handwritten cursive script of “Cotswold” represents friendly, family-run, approachable local accounting, while the clean, spaced all-caps sans-serif of “FINANCIAL” communicates chartered ICAEW rigor, accuracy, and corporate credibility.

Script Accent Font

Caveat (Brush-Pen Script)

Matches “Cotswold”
font-script (600 / 700)
Cotswold Financial
“Personal family care for your business accounts”
Signed: Simon Walker ACA & Tally Walker

Used for authentic partner signatures, hand-drawn quotes, reassurance callouts, and human accents across the digital experience.

Primary Display & UI Font

Outfit (Geometric Sans)

Matches “FINANCIAL”
font-sans (400 / 600 / 800) + tracking
FINANCIAL • CHARTERED
Modern Chartered Accounting.
Real-Time Xero Intelligence & Dedicated Client Care.

Used for all display headings, body text, buttons, and all-caps kicker badges (`tracking-[0.24em]`) mirroring the exact proportions of “FINANCIAL” in the logo.